← heyjoe.io

Turn any location into a content studio — directed live, from anywhere.

A session link, a phone, a pro gimbal, and a Hey Joe director on the call — pulling genuinely great testimonial video out of your people, live, anywhere. Take the whole package or just the pieces you need.

5testimonials in an hour
10finished cuts
24 hrsto delivery

Real numbers from our first Spotlight shoot — captured on Maui, directed from Austin. See the case study →

On the call Your Hey Joe director

Built for the teams that live and die by video content

Med SpasDTC Brands AgenciesConferencesGyms
The content gap

You have happy customers. You just can't get them on camera.

Real testimonials and authentic UGC convert better than anything you can script — but capturing them is a logistics nightmare.

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Self-recorded clips look rough

Hand someone a phone and you get shaky framing, bad light, and a nervous "uhh… it was good." Unusable for ads.

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Film crews don't scale

A videographer for every location, event, and shift is impossible to staff and brutally expensive.

The moment passes

Peak emotion happens at the counter, the finish line, the reveal. By the time you "schedule a shoot," it's gone.

How it works

A camera crew in a box — minus the crew, minus the box-office budget

Four pieces: the session link, the phone, the gimbal, and the live director. Most people take the whole package — but it's à la carte, so you can bring your own hardware and just book the director.

1

Your kit arrives

A pro gimbal and phone ship new, direct from the manufacturer, ahead of your date — and they're yours to keep. Pull it out, power on, place it near your transaction or event station. Setup takes about five minutes. Already have a phone you'd rather use? Take just the session link.

2

Pass it around

Customers and team members step in front of the kit. No app to learn, no settings to fumble — they just show up and talk.

3

A live director takes over

Your Hey Joe director joins remotely, frames the shot with the motorized gimbal, and interviews each person — drawing out the story that actually sells.

Our first shoot

We ran it on Maui. The director never left Austin.

Dear Wanderlust Coffee wanted real customer testimonials, captured on location. A Hey Joe director joined the session from Texas — five customers went on camera in an hour.

The Hey Joe session view: a Dear Wanderlust customer live in the remote frame, with take capture and camera zoom controls

The session view — what the director was looking at, 3,600 miles away.

What that actually looked like
  • The director drove the cameraZoom, pan, tilt, framing — all from the session view, with nobody touching the rig on site.
  • Every take marked as it happenedNothing needed sorting afterwards. The good takes were already flagged when the session ended.
  • Ten cuts back the next dayEdited vertical, plus a combined 9:16 spot pulling three customers into one.
Read the full case study →
5Testimonials
1 hrOn site
10Finished cuts
24 hrsTo delivery
Get more yeses

Give people a reason to step up to the camera

The hardest part of capturing great content is getting people to say yes. A small incentive turns "maybe later" into "sure, let's do it" — and you choose how to sweeten the deal.

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Your own coupon

Reward participants with a discount or coupon for your own products and services — pure upside that brings them back.

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TicketRewards perk

We'll set you up through our TicketRewards partnership — $25 off movies, concerts, and sports, ready to hand out on the spot.

Contact us for details →
Pricing

Pick the model that fits how you make content

Every plan is à la carte — kit, director hours, and deliverables get tailored on the demo call. Figures below are starting points.

Pop-Up

One-off events, launches, and activations.

$1,500 / event
  • The capture kit is yours to keep
  • Up to 4 hours of live director time
  • Content delivered same day
Book your shoot
Most popular

Always-On

A permanent capture station at your location.

$1,200 / mo
  • Kit lives at your counter year-round
  • Weekly scheduled director sessions
  • Unlimited self-serve capture in between
  • Monthly content drop
  • Priority support
Book your shoot

Multi-Site / Agency

Fleets of kits across locations or clients.

Custom
  • Volume kit deployment
  • White-label option for resellers
  • Dedicated director pool
  • Central content dashboard
  • SLA + onboarding support
Talk to us

Starting points, not fixed packages — drop the gimbal, bring your own phone, or add director hours, and the number moves with it.

FAQ

The questions everyone asks

Do we need anyone technical on-site?

No. The kit arrives configured and connected. Someone places it near your station and powers it on — that's the entire job on your end. The director handles the camera remotely.

How does the "live director" actually work?

At your scheduled session, a Hey Joe director joins remotely. They control the gimbal — panning and framing each shot — and interview your customers or team in real time, coaching them to get the best possible clip.

Do we have to take the whole package?

No — it's à la carte. The session link and the live director are the core; the capture kit is an add-on. If you take it, it ships new direct from the manufacturer and it's yours to keep — there's no hold, no rental, and nothing to send back. Plenty of teams already have a decent phone and just want the director and the platform. On our Maui shoot we ran the full package, gimbal included.

Who owns the footage?

You do. We deliver edited, ready-to-post cuts plus the raw files, all licensed for your marketing use. We can also handle release forms for the people on camera.

Can we capture without a director scheduled?

Yes. Between live sessions the kit works in self-serve mode for quick clips. The directed sessions are where the highest-converting content gets made.

Can you white-label this for our agency's clients?

Absolutely — that's what the Multi-Site / Agency plan is built for. Your branding, our kits and directors, a content service you resell as your own.

Let's connect

See a live director pull gold out of a room — in 15 minutes

Tell us a bit about your business and we'll set up a walkthrough, show real captured clips, and map out the right kit for you. See how Spotlight fits the way you already work.

  • No commitmentIt's a demo, not a pitch trap.
  • See real outputWe'll show clips captured with the exact kit you'd get.
  • Custom planLeave with pricing tailored to your volume.

By submitting you agree to be contacted about a Hey Joe Spotlight demo.

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You're on the list!

A Hey Joe director will reach out shortly to schedule your walkthrough.