Hey Joe Spotlight Case Studies
Dear Wanderlust
Café · Maui, Hawai'i
Dear Wanderlust wanted customer testimonials, but bringing a production crew to Maui for a small shoot didn't make much sense.
We spent about an hour at the café and talked to three customers between orders. All three happened to be there for the first time. The director ran the shoot remotely from Austin.
3 people on camera · 1 hour on site · 10 finished cuts · delivered in 24 hours
“Dear Wanderlust coffee is the best coffee I ever had.”
A few other moments from the shoot:
- “It's something I look forward to every day.”
- “I haven't seen anything else that quite compares.”
- “If you really drink coffee, you want espresso. I mean, it blows my mind.”
Delivered cut · 15s · 9:16
GolfShac
Indoor golf · Los Angeles
GolfShac already had members who loved the place. The problem was that nobody was usually there with a camera when they were talking about it.
We got six people on camera — members and the founder. From that, we pulled 24 usable soundbites and turned them into 13 finished clips.
The director ran the whole thing remotely.
6 people on camera · 24 usable soundbites · 13 finished cuts · delivered in 24 hours
“I love the people. I see these people more than I see my own family. Everybody's happy here.”
- “In the last couple of months I was probably a 15, 16 handicap. And now I'm like 10, 11.”
- “You have your house, your home, you have your work. A lot of people are missing that third place.”
- “As soon as you walk in, you take that deep breath and there's no pressure.”
Delivered cut · 30s · 9:16
My Gym Torrance
Children's gym · Torrance, California
We shot this one during My Gym's street fair.
Parents were coming and going, kids were running around, coaches were working and the owner was in the middle of all of it. We just filmed it as it was happening.
No studio. No set. No separate production day.
13 finished cuts · 15–60 seconds · parents, coaches and owner on camera
“She learned how to crawl from other children here.”
- “We live in an apartment. We don't have a backyard.”
- “Everybody has their own My Gym personality.”
- “I want them to feel the energy when they come in.”— the owner
Delivered cut · 30s · 9:16
Houston Media Conference
Conference · Houston, Texas · September 17–20, 2026
For Houston Media Conference, we set up on the conference floor and stayed there for all four days.
Speakers would come off a panel, sit down with us for a few minutes, and talk. The director was in Austin running the conversations remotely, and we were turning the footage around the same day.
By the end of the conference, nine people had gone on camera and we had delivered 39 finished clips.
4 days · 9 people on camera · 39 finished cuts · same-day delivery
Read the full case study →“A robot may be able to move faster, but it will never be able to understand the passion.”
Delivered cut · 13s · 9:16
North Shore Lookout
Hospitality · Makawao, Upcountry Maui · September 29, 2026
North Shore Lookout is a place to stay in Makawao, up in Upcountry Maui. The owner, Shannan, and three of her guests sat down by the pool one after another and talked through a short list of questions about the stay.
It took about an hour. The guests were mid-stay, so they were talking about a morning they'd just had, and one of our directors ran the conversations remotely.
Fifteen finished cuts came out of it, one question each, plus a montage that cuts the owner and two guests together.
4 people on camera · about 1 hour of filming · 15 finished cuts · 1 montage
“If you're wanting to experience Maui, being in a local home, in a local spot, kind of rooted on the land, you'll have a Maui experience you'll never forget.”
A few other moments from the shoot:
- “A photo doesn't do justice to it, right?”
- “My first night here, waking up to the sound of the forest becoming alive in the morning, is such a magical treat.”
- “I feel like it's a lot more personal. Josh and Shannan are right there.”
Delivered montage · 47s · 9:16
How it works
The setup was basically the same for all five shoots.
We send a phone and gimbal to the location. Someone there puts it where it needs to go, and one of our directors runs the session remotely.
The person on camera talks to a real director. The footage records locally at full quality. Then we turn it into finished clips.
You don't need to fly a crew in, shut the place down, or build a whole production around getting a few good people on camera.
And the kit is yours to keep, so you can use it again.
Have something you want to shoot?
Tell us what you're trying to capture and where it's happening.
We'll put together a simple plan for the shoot — who we'd want to talk to, how we'd run it, and what we think we can get out of it.