Six people on camera. Thirteen cuts. One session.
GolfShac is an indoor golf facility in Los Angeles — launch monitors, lessons, leagues, and a membership that lives or dies on people telling other people about it. The problem was never that members lacked good things to say. It was that nobody was ever there with a camera when they said them.
Six people stepped in front of the camera, including members and the founder, while a director guided the entire shoot remotely. No crew flew out.
Delivered cut · 30s · 9:16 · back in 24 hrs
- on site
- 2 hrs
- people on camera
- 6
- finished cuts
- 13
- to delivery
- 24 hrs
on site
people on camera
finished cuts
to delivery
One session, cut every way they needed
The session produced 24 usable soundbites across six speakers — members talking about handicaps, data, having their own bay, the free trial, price against a course round, and bringing family; the founder on starting in a garage. Because it was all captured clean, those bites recombine: one afternoon became thirteen finished verticals from ten to sixty seconds, each one leading with a different reason to walk in.
That is the part most shoots miss. One testimonial video is one ad. A session cut properly is a month of them.
Five of the thirteen
Same session. Different angle each time.
What they learned
30s · one question, members answering
Own bay
15s · space to work without an audience
Coming back
30s · what keeps members in the bays
Real people
15s · members, not actors
Founder
30s · from a garage to a facility
The full sixty
Every theme in one piece, for the top of a landing page.
Want a session like this?
A session link, a phone on site, a pro gimbal, and a director pulling the performance — no crew to fly out. The capture kit ships new and is yours to keep.